December 16, 2017 : The Iterative Process Of Client Work
A little over a month ago, I took on a small Logo Animation Project for a tax software company. The video was to be played at a conference for employees during the CEO’s speech. As is usually the case, it was an iterative process – requiring multiple versions and revisions before the final video was delivered. The project was fun, and it evolved throughout its short life. Below is a recap of most of these versions to show its development:
There were certain elements of the earlier versions I really liked (the timing and movements would have needed tightening if they were to remain). However, the purpose of the video was to help convey a message, and the client didn’t want it to infer anything else. As such, things were cut and revisions were made.
The Client’s reasoning for each decision made perfect sense, and I made sure to move the project along to fit their vision. They know their brand, and it wasn’t my job to question that (for the record, they were very pleasant to work with).
The video’s final movements and timing played slower than my initial versions, but this wasn’t a Michael Bay movie. It was played during a CEO’s speech about a company merger at an employee based conference. So once again, the client is right. Plus, I’m not sure I would have wanted to be involved in a Michael Bay project. After The Last Ship, he’s got nowhere to go but down…
posted by Pi Visuals at 1:12 am
Tags: After Effects